Why Have We Forgotten the Basics Of Branding?
Successful sales takes creating a positive image, but if you let the roosters run the hen house this can stunt the company growth, destroy retention, and create low employee morale.
Top sales companies spend hours, even days drilling the company brand into all new employees including sales. They do- this because the mouth pieces on these people are the best advertising you can get for free. But it also has everyone saying the same thing about the company, they are all fluent in company branding.
When sales is speaking to a prospect they start off selling the company, its culture, its mission, its core beliefs, and what sets the company apart from everyone else.
Sales Sells The Company First Then Sell Themselves!